2017 – Live Ultimate

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NBA legend and Hall of Famer Ray Allen was the featured athlete and host of the 2017 SEED Live Ultimate 5K in Wynwood, Miami FL on November 4th, 2017. Participants enjoyed a great morning of yoga and running with Ray at the finish line to high five every one of them. The event raised funds for the United Way and the Puerto Rico Hurricane Relief fund, spearheaded by Jennifer Lopez and Alex Rodriguez, among others.

Charities Supported:

• Share Our Strength’s No Kid Hungry (2012-2014)
• The Live Ultimate End Child Hunger Initiative (2012-2014)
• Serena Williams Fund (2014-2015)
• United Way/Puerto Rico Hurricane Relief (2017)
• Little Lighthouse Foundation (2019)
• Alonzo Mourning Foundation (2020).

Brand Collaborations:

• Serena Williams, SEED Food & Wine Festival (2016-2018, Miami and Los Angeles)
• Nike
• T-Mobile
• Verizon
• Delta
• Whole Foods
• Publix
• Equinox
• Gatorade
• Beats by Dre
• Nikki Beach
• Braman BMW Miami.

Cities of Major Events:

• Miami Beach
• Miami
• Los Angeles
• Santa Monica
• Pasadena
• San Francisco

Celebrity/Professional Athlete Partnerships:

• Serena Williams (2014-2015)
• Venus Williams (2014-2015)
• Ray Allen (2016-2018)
• Alonzo Mourning
• Ryan Hall
• Cam Levins
• Shannon Rowbury
• Alberto Salazar
• Nike Oregon Project
• Misty Diaz.